Amen Iseghohi was born in Belgium to his parents Amen Iseghohi Sr. and Josephine, both of whom are of African decent. His parents knew that gaining a deeper understanding of his heritage by experiencing his culture and traditions firsthand would be life changing. When Amen was eight years old, his parents moved him to West Africa to live with his grandmother. It was at this primal place that Amen’s grandmother taught him of a life where the physical and spiritual co-exist.

He remembers the lessons his grandmother taught him as if it were yesterday. She used to say, “A tire is a great symbol of life and to stay alive, we have to keep moving. Movement is required for progress in life, so let’s move. Keep progressing and moving forward.” It was this inspiration that motivated the boys of the house to play outside with the tires found on farms surrounding the family compound. This was the genesis of Amen’s relationship with tires.

Even at such young ages, Amen’s grandmother directly related their performance with the tire workouts to the way they lived life, often making judgments of character based on their efforts during workouts. “If we gave up easily, she concluded that was how we would react to anything that challenged us,” he explains. His grandmother also used these tire workouts as a training vehicle to teach the boys many of life’s lessons explaining, “A lot of the answers we need in life are rooted deep within us.” It is from these early lessons a simple philosophy emerged, a way of life that Amen lives by to this day, “Movement is life. Mind and body are one.”

Eventually, Amen left Africa for England, but he took his grandmother’s lessons with him. Arriving on American soil in 2003, Amen began the vision of Amenzone, not just a place of fi tness, but a training facility . . . FOR LIFE.